The University of Florida's Florida Museum of Natural History celebrated 100 years of inspiring people to care about life on Earth in 2017. To mark the closing of an era and the beginning of a new century, UF News profiled three Florida Museum women who are shaping the research institution's future and breaking the cycle of stereotypes and misconceptions in the world of science. With modern tools like social media and podcasts, they continue the work of past and current museum women, who have fought for equality in their fields and for the visibility of women in science.